Build it yourself
Every morning you build something that works, using your own work: from your first skills and routines to an agent on real data.
€4,950 per person · excl. VAT
6 MORNINGS · UTRECHT · LEADERSHIP PROGRAMME
Become the leader who brings AI into your organisation
In six mornings, grow from an AI user into the leader who builds skills, routines and a first agent, and brings the rest of the organisation along. Thursday mornings from 09:00 to 12:30 in Utrecht, with breakfast from 08:30.
REGISTRATION OPEN · Cohort 01 starts on 14 January 2027
Choose your cohort · Registration open
Choose your cohort
Two cohorts in 2027, both on Thursday mornings. Breakfast from 08:30, we start at 09:00 and finish at 12:30.
Cohort 01
Places available14 January to 18 February 2027 · 09:00–12:30
- 1
Thursday 14 January 2027
The new reality
- 2
Thursday 21 January 2027
The leader who does the work
- 3
Thursday 28 January 2027
From use case to big bet
- 4
Thursday 4 February 2027
Your first agent
- 5
Thursday 11 February 2027
Bringing people along
- 6
Thursday 18 February 2027
The agentic organisation
Entirely in person in Utrecht. You will receive the exact address before the first morning. Every morning is recorded so you can watch it back. Cohort 02 has no session on 6 May (Ascension Day).
Inside the sessions
What a morning looks like
You spend the morning working on your own challenge, with agentic consultants beside you who build this for clients every day.
- Breakfast and arrival
- What happened in AI this month and what it means for you
- Live demo
- Build block 1
- Coffee
- Build block 2, in pairs
- Leadership table
- Finish
Lead and build, every morning
Lead strategically
Learn where AI creates value, how to choose use cases and how to build the business case that convinces your board.
Measurable growth
Start with a baseline assessment on our skills framework and finish with a certified skills level profile, supported by what you have built.
The programme
AI Leadership Champions in 6 mornings
21 hours of intensive training (6 mornings of 3.5 hours), delivered in Dutch, with a practical assignment between mornings so you immediately apply what you learn.
Morning 1 · AI Leadership Champions
The new reality
Thu 14 Jan 2027 (Cohort 01)Thu 8 Apr 2027 (Cohort 02) Utrecht
We start with what is happening in the world and what it means for your sector. Discover what today’s models can do, how they differ and where the biggest shifts will happen over the next 1,000 days.
In practice: learning objectives
- Compare the brains from the US, China and Europe, and choose between a fast yapper, a workhorse and an Einstein
- Understand how AI is moving from tool to agent to swarm
- Map your working week across three routes: tools for people, agents for processes and AI for innovation
- Complete your baseline assessment on our skills framework
What you take away
Your personal AI map and your baseline assessment.
Tools
ChatGPTClaudeCopilotGeminiPerplexity
1The new reality
Morning 1 · AI Leadership Champions
The new reality
Thu 14 Jan 2027 (Cohort 01)Thu 8 Apr 2027 (Cohort 02) Utrecht
We start with what is happening in the world and what it means for your sector. Discover what today’s models can do, how they differ and where the biggest shifts will happen over the next 1,000 days.
In practice: learning objectives
- Compare the brains from the US, China and Europe, and choose between a fast yapper, a workhorse and an Einstein
- Understand how AI is moving from tool to agent to swarm
- Map your working week across three routes: tools for people, agents for processes and AI for innovation
- Complete your baseline assessment on our skills framework
What you take away
Your personal AI map and your baseline assessment.
Tools
ChatGPTClaudeCopilotGeminiPerplexity
2The leader who does the work
Morning 2 · AI Leadership Champions
The leader who does the work
Thu 21 Jan 2027 (Cohort 01)Thu 15 Apr 2027 (Cohort 02) Utrecht
Experiencing what AI does for your own working week changes how you lead. Turn recurring work into skills and routines that save time from tomorrow.
In practice: learning objectives
- Apply the AI UI ladder: from prompt to connector, skill, routine and agent
- Create reusable skills for your own recurring tasks
- Connect to your email, calendar and documents
- Decide what you delegate to AI and what you keep
What you take away
Three working skills and one routine that runs every week.
Tools
Claude SkillsCustom GPTsCopilot agentsConnectors
3From use case to big bet
Morning 3 · AI Leadership Champions
From use case to big bet
Thu 28 Jan 2027 (Cohort 01)Thu 22 Apr 2027 (Cohort 02) Utrecht
Not every idea deserves an agent. Learn to choose where AI creates the most value in your organisation and build the backlog you will use after the programme.
In practice: learning objectives
- Run a quick scan per department on impact versus effort
- Distinguish quick wins from big bets
- Apply the agent test: recurring work, accessible data and systems through API, MCP or computer use, and an outcome you can assess
- Assign an owner to each use case
What you take away
A use-case backlog with impact, effort and ownership, plus one big bet.
Tools
Use-case canvasClaudeChatGPT
4Your first agent
Morning 4 · AI Leadership Champions
Your first agent
Thu 4 Feb 2027 (Cohort 01)Thu 29 Apr 2027 (Cohort 02) Utrecht
Today you build it yourself. From then on, you will look differently at every proposal from IT or a supplier.
In practice: learning objectives
- Apply the four building blocks of an agent: retrieving data, reasoning, human in the loop and taking action
- Build a core agent in our build-an-agent environment, with knowledge, reasoning, model selection and control nodes
- Recognise the five levels of autonomy and choose deliberately
- Complete your midpoint assessment on our skills framework
What you take away
A working core agent for your big bet.
Tools
TAG build-an-agent environmentn8nCopilot Studio
5Bringing people along
Morning 5 · AI Leadership Champions
Bringing people along
Thu 11 Feb 2027 (Cohort 01)Thu 13 May 2027 (Cohort 02) Utrecht
An agent without users is a hobby. Adoption is leadership, and governance belongs there from day one.
In practice: learning objectives
- Map colleagues in the “not all AI users are equal” quadrant, from sceptics to enthusiasts and from beginners to advanced users
- Determine the next step for each quadrant
- Give champions a mandate and a rhythm within your organisation
- Set up governance with an agentic register, the agent passport and the EU AI Act
What you take away
An adoption plan and a governance starter for your organisation.
Tools
Adoption quadrantAgent passport template
6The agentic organisation
Morning 6 · AI Leadership Champions
The agentic organisation
Thu 18 Feb 2027 (Cohort 01)Thu 20 May 2027 (Cohort 02) Utrecht
We finish with the question that matters: what will your organisation look like in a year? You present your plan to the group.
In practice: learning objectives
- AI as an operating system: from prompts to skills and routines, tools for people, agents for processes and a company brain for better decisions
- Connect your agent to real data through MCP
- Develop a business case and roadmap for 2027
- Present your 90-day plan and gather feedback
What you take away
A business case, a 90-day plan and your certified skills level profile.
Tools
MCPClaude CodeAgentic register
Entirely in person. Every morning is recorded. Facilitators subject to availability.
Why The Automation Group
Learn from a team that does this with organisations every week
- ANWB
- Wolters Kluwer
- Belastingdienst
- Evangelische Omroep
- Currence · iDEAL / Wero
- TravelEssence
- AMI Kappers
- InShared
- Heijmans
- Act Legal Netherlands
- GLS
- Trimbos Instituut
- Milence
- Lepaya
- Spril
- Monarch
Your facilitators
Guided by agentic consultants who build this every day
Madelon
Agentic AI Consultant
Morning 1 · The new reality
Osman Hersi
Agentic Consultant
Morning 2 · Working with AI yourself
Joost
Agentic AI Consultant
Morning 3 · Use cases and big bets
Stefan van der Leeden
CTO & Co-founder
Mornings 4 and 6 · Agents and the agentic organisation
Remy Gieling
Co-founder
Morning 5 · Adoption and leadership
Investment
€4,950
per person (excl. VAT)
What is included
- 21 hours of hands-on training (6 mornings of 3.5 hours)
- Breakfast every morning
- Recordings of every morning
- Learning environment with templates and frameworks, 12 months’ access
- Two 30-minute coaching conversations with an agentic consultant
- Access to the AI Leadership Champions alumni network
- Certified skills level profile
Second participant from the same organisation: 10% off.
Your journey continues after six mornings. Join the AI Leadership Champions alumni network: leaders from different organisations who build and roll out AI, with reunion sessions and first access to our latest developments.
Ready to become an AI Leadership Champion?
A maximum of 16 places per cohort. Register in time to secure your place.
Choose your cohort
Register for AI Leadership Champions
Choose your cohort and register directly. You will receive confirmation and your invoice within one working day.
€4,950 · per person · excl. VAT
FAQ
Frequently asked questions
Do I need to be technical?
No. You build with skills, no-code and low-code tooling. What you need is curiosity and a challenge from your own organisation.
Why mornings?
You are back at work by half past twelve, with something you can use that same afternoon.
What do I take away?
Your own agent, skills and routines, an adoption plan, a governance starter, a business case, a 90-day plan and a certified level profile.
What if I miss a morning?
Every morning is recorded. You can also join the next cohort for that session.
How much time does it take between mornings?
Allow one to two hours a week to apply what you build to your own work.
Can my employer pay?
Yes. You receive an invoice in the name of your organisation. A second participant from the same organisation gets 10% off.
Can this run in-company?
Yes, with eight to ten champions inside your own stack. The AI Champions service page explains how it works.
Explore AI Champions in-company